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Home Global Whistleblowers

Samherji vs. Odee: Art, Accountability, and the Limits of Parody

Mary Jane WilmothbyMary Jane Wilmoth
September 25, 2024
in Global Whistleblowers
Reading Time: 2 mins read
Credit for photo - Davíð Þór Guðlaugsson

Credit for photo - Davíð Þór Guðlaugsson

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Samherji, Iceland’s largest fishing company, is suing Oddur Eysteinn Friðriksson, an Icelandic art student known as Odee. The lawsuit concerns a spoof of the company’s website created by the artist. The fake webpage featured the heading We’re Sorry, with a made-up apology. This fake apology was directly related to a scandal involving Samherji and Namibian fishing quotas.

Odee, a 41-year-old MA fine arts student at the University of Bergen, calls his work’ culture jamming.’ This form of art aims to expose corporate malpractices by critiquing corporate culture. Odee’s spoof of Samherji’s corporate website was created on samherji.co.uk. Samherji’s lawsuit challenges the boundaries of parody.

The scandal, often called Fishrot, came to light in 2019 through whistleblower Jóhannes Stefansson. Stefansson alleged that the company bribed officials in Namibia to secure lucrative fishing rights.

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Shortly after the fake website launch, Samherji issued a statement denouncing the spoof and then initiated legal proceedings in London. Samherji argues that Odee’s parody crossed a line as it too closely imitated the company’s branding. 

Odee found support from both the art community and whistleblower NGOs. These supporters issued a statement calling Samherji to drop its “punitive legal action.” They say such lawsuits have a chilling effect on artistic expression and would-be whistleblowers.

The outcome of this trial, scheduled for September 25, 2024, could set a precedent for the ability of corporate power to silence criticism. 

Credit for photo – Davíð Þór Guðlaugsson

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Mary Jane Wilmoth

Mary Jane Wilmoth

Mary Jane Wilmoth is the publisher of Whistleblower Network News, where she heads the editorial staff. She writes about breaking whistleblower news, and False Claims Act whistleblowers, SEC whistleblowers, IRS whistleblowers, FCPA whistleblowers, and CFTC whistleblowers. Mary Jane is the managing partner at the whistleblower law firm Kohn, Kohn & Colapinto, and a frequent contributor to The Whistleblower and Qui Tam Blog. She is a licensed attorney in the District of Columbia and a graduate of the University of New Hampshire School of Law (formerly Franklin Pierce Law Center).

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