Website Active Visitors

On average, our website sees just over ten thousand users each month. That’s ten thousand chances to get your organization, product, brand, or event in front of the right target audience. Below is an overview of the average visitors across several time periods.

  • 1-Day: 501
  • 7-Day: 2,468
  • 14-Day: 4,639
  • 28-Day: 10,322

The average number of pages viewed by each user is 1.5, which is an average of 14,028 pageviews per month, or 751 per day. The 1-Day figure is what we use to calculate our donor rates below and will be updated every quarter for accuracy.

Ad Display Units

All packages are designed to serve ads across the entire site, including all the subcategories. We can also create a custom-tailored ad package if you wish to target a specific subcategory. Our team can customize a package that’ll allow you to advertise based on impressions or clicks. At the end of each ad run order, we provide the customer with a campaign report detailing impressions, clicks and CTR.

Ad Sizes:

  • Large Rectangle – 336 x 280
  • Medium Rectangle – 300 x 250
  • Leaderboard – 728×90

Max file size is 150kb. We accept creatives as a JPG or GIF file.

Impressions (CPM) Packages

$2,000

The Insider

The insider package gives you seven days of Impressions across the entire site. Ads are served across the entire site, including all the subcategories. This option is best for generating brand awareness on a budget, and for short-term announcements or promotion.

  • $0.80 Per Impression
  • 2,500 Impressions
  • 7 Day Run

$3,000

The Advocate

The advocate package gives you approximately seven to 14 days of Impressions across the entire site. Ads are served across the entire site, including all the subcategories. This option is best for generating brand awareness for short-term event announcements.

  • $0.60 Per Impression
  • 5,000 Impressions
  • 7 – 14 Day Run

$5,000

The Trailblazer

The advocate package gives you concentrated brand awareness across a full month and is great for advertisers who want to promote an event, product, or service for short or long term. Monthly rates are available for advertisers who wish to advertise over 3 or more months.

  • $0.50 Per Impression
  • 10,000 Impressions
  • 21 & 28 Day Run

Customize Your Order

Contact us for custom packages where categories can be targeted, or for a site takeover of 15K impressions. Category Impressions vary and a min. budget of $500- and 4-week max is required.

Cost-Per-Click (CPC) Packages

$10,000

Hero

The hero option is for advertisers who’d like to run campaigns until a certain clickthrough rate is achieved. This rate is averaged at a CPA of $5 for a minimum of 200 clicks and can run across the entire website or a specific category of your choosing.

  • 200 Clicks
  • $50.00 Per Click
  • Unlimited Run

$15,000

Informant

The hero option is for serious advertisers who’d like to run campaigns until a certain clickthrough rate is achieved. This rate is averaged at a CPC of $35.00 for a minimum of 500 clicks and can run across the entire website or a specific category of your choosing.

  • 500 Clicks
  • $35.00 Per Click
  • Unlimited Run

$20,000

The Whistleblower

The hero option is for serious advertisers who’d like to run campaigns until a certain clickthrough rate is achieved. This rate is averaged at a CPA of $30.00 for a minimum of 750 clicks and can run across the entire website or a specific category of your choosing.

  • 750 Clicks
  • $30.00 Per Click
  • Unlimited Run

Customize Your Order

Contact us for more information or to get started

Advertorials

We allow approved authors to write sponsored advertorial content that meets our writing guidelines and choose to publish those advertorials on the homepage or across specific categories. With a very good Domain Rating of 56, advertisers can write content that contains “follow” links to a page of their choosing, and which can remain published for indefinitely for a low monthly fee.

Pricing is based on $1 per impression with a minimum impression of 1,000 Impressions. Once your Impressions run out, you can choose to order more or have us archive your advertorial. Final advertorial copy must be approved by the Whistleblower Network News team to ensure relevance with site content.

Daily Email Ad Units

We offer the option to advertise in our Daily Whistleblower Digest email that goes out to approximately 1,500 daily subscribers, or a Daily Whistleblower Digest Email Takeover. Our team will help you track the performance of engagement with your email ad across these emails for the duration of your campaign.

$150 Per Day

Daily Digest

Pricing is based on a minimum of 1 Week (7 Day) Run. That’s a potential of reaching 1,500 high-quality daily Impressions from an engaged subscribers for just $150.

$500 Per Day

Email Takeover

For, we offer an email takeover package, where you work with our design team to come up with a custom email template promoting your product, service, or event.

Given our legal structure, all advertising fees are considered a non-refundable 501(c)(3) tax-deductible donations. Full payment is due within 30 days of a signed contract. In the event of nonpayment, Whistleblower Network News reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for payment due to our fiscal sponsor Media Alliance.

After signing a contract, a Whistleblower Network News advertising representative will send the advertiser a link for payment of the donation.

All ads are subject to review and approval by Whistleblower Network News director of advertising sales, director of advocacy, editorial staff, and/or executive management.

We may accept or reject advertising at its sole discretion at any time with full reimbursement being made and/or request that changes are made to the advertising copy or pictures/illustrations. Furthermore, the publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement.

Whistleblower Network News does not guarantee, warrant, or endorse any product, program, or service advertised, unless otherwise indicated. It is the sole responsibility of the advertiser to comply with all legal requirements relating to the marketing and sale of products or services advertised.

The agency and/or advertisers represent that they are authorized to publish the entire contents and subject matter represented in the ad provided.

In consideration of Whistleblower Network News acceptance of such advertisements, the agency and/or advertiser will indemnify and hold Whistleblower Network News harmless from and against any loss or expense resulting from claims and suits based on the contents or subject matter of such advertisements.

All cancellations or changes of an ad run date will incur a $100 fee per ad insertion. Cancellations must be submitted in writing and are not accepted after the materials deadline. Advertising contracts must be fulfilled within one year from the first insertion. Frequency discounts are not retroactive or transferable. If a contracted advertiser does not complete a contracted frequency schedule, insertions that have been published at the contract rate will be recalculated at the frequency rate that has been earned, and the difference will be billed to the advertiser.

Contact Us

Contact Whistleblower Network News to learn more about advertising and receive a custom quote based on your company or brand’s specific needs.

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